The Ford Falcon and Holden Commodore are undoubtedly the two cars that will be remembered most fondly in the hearts of Australians as the years pass. But just how did the Falcon and Commodore get their names? In most cases, the names of modern cars are the result of hundreds of hours spent by marketers in boardrooms trying to conjure up a name that they believe resonates with the target audience. But in the case of the Falcon and the Commodore, there is a little bit more to the story! Read on to find out about the origins of the names of these two great cars.
The Ford Falcon
Unbeknownst to some, the Falcon has a history long before it ever hit the shores of Australia with some experts believing the name goes as far back as 1935 when Edsel Ford used the name plate on an early luxurious motor vehicle. It didn’t hang around long though, and by 1938 the Falcon had been rebranded as Mercury, which of course went on to become the long-lived ‘luxury’ division of the Ford Motor Company.
The Falcon then reappeared in 1955 as a Chrysler concept vehicle, which was built with the intention of going head to head with the Ford Thunderbird and Chevrolet’s Corvette. After only 2 or 3 were built, the idea was shelved once the costings of developing a low volume, high priced vehicle didn’t quite stack up. Now from here is where the story goes one of two directions depending on which side you believe. The first story goes that in 1958, both Chrysler and Ford had internally named their new small car the ‘Falcon’. In the auto industry all names need to be registered with the Automotive Manufacturers Association, and in a case of true coincidence Ford managed to register their ‘Falcon’ a matter of only 20 minutes ahead Chrysler, ensuring the name was Ford’s. Controversy ensued and Chrysler was left searching for a new name.
On the contrary, the other much less exciting story is that Henry Ford II called up Chrysler boss Tex Colbert and asked for permission to use the Falcon name. Colbert was happy to allow the name be used as Chrysler had their eye on another name… The Valiant.
Two years the later the Falcon made its way to Australian shores and after a few early hiccups became one half of Australia’s much publicised Holden v Ford rivalry.
The Holden Commodore
As some of you may know, the Holden Commodore didn’t actually start its life on Australian shores. Some 60 years ago, Opel were building a car called the ‘Rekord’. In 1967 a slightly upspec-ed Rekord was rebranded as the Opel Commodore and marketed as a faster and better looking alternative to the dating Rekord. While the naming process isn’t as interesting or long winded as the Falcon, the Commodore was named after the naval officer rank.
After 10 years of Commodore production the name was brought to Australia and utilised under the Holden banner. The original model, the VB Commodore shared its likeness with both the Opel Commodore C and the Rekord Series E. Right through until 2007 the Holden Commodore drew on a design used by the Opel Omega and Opel Senator before being replaced by the first truly Australian designed Commodore – the VE. So while in 2018 the Commodore will be replace by an Opel, remember it’s not the first time that Australia has been graced with a European designed Holden.
What other car makes and models should we look at the origins of? Head over to the Rare Spares Facebook page and let us know in the comments section below.
