If you had to take a guess at the percentage of Australia’s driving population that own and drive a car manufacturer between 1950 and 1979, what do you think that figure would be?
It may surprise you (or not) that only 0.5% of Australian’s fit into this rare breed of car ownership.
Roy Morgan recently produced findings based on research around classic car ownership in Australia with some interesting results.
For those owning cars produced in the 50s and 60s, you are 130% more likely to agree with the statement “I regard myself as a bit of a car enthusiast” and 60% less likely to regard your car as simply ‘transport from A to B.’
If you are an owner of a car from this period you are also 220% more likely than the average motorist to have worked on your car in the last 3 months.
For those that fit into the 1970’s ownership bracket, the strongest theme in the research was the focus on ‘fun’. Compared to the average Aussie motorist, this group of owners are more likely to agree they ‘will only buy a car that is fun to own’, prefer a car ‘that has lots of sex appeal’ and would rather ‘a car that handles like a racing car’.
For classic car owners, further research was conducted around thoughts on the modern world. Findings showed owners of 50s and 60s vehicles are 58% more likely that the average Aussie motorist to agree ‘they don’t like to know much about what’s going on in the world today’ and 32% more likely to feel that ‘technology is changing so fast it’s hard to keep up with”.
Those owning 70s cars are 21% more likely to believe ‘there’s too much change going on these days’ and 16% more likely to ‘like things staying the same’.
These findings serve to highlight the passion that is held by owners of these vehicles, a passion that is shared and embraced by Rare Spares.