Rare Spares Launch Major ‘Suite of Brands’ Marketing Initiative

Rare Spares have just launched a major marketing program that will encompass all aspects of the Rare Spares brand and explore the role it plays in each and every stage of a classic car restoration project.

The new initiative, called the Rare Spares Suite of Brands, has already launched through two new print advertisements in Street Machine Magazine, Unique Cars Magazine and Australian Muscle Car Magazine, and a series of brand new TV advertisements will be on a screen near you soon.

The new print ads represent why Rare Spares really is more than just a part in your project. The ads outline how Rare Spares, across its various brands including Holden Restoration Parts, Ford Restoration Parts, Nasco and Shed Talk, are involved in each and every part of Australia’s classic car culture, from Summernats, the Touring Car Masters and car club events, through to sponsorship of motoring racing legends John Bowe and Cameron McConville. 

Supplying tens of thousands of parts to thousands of car restorers and hundreds of car clubs across Australia and New Zealand is an incredible success story, considering Rare Spares’ humble beginnings as a part time business 38 years ago. We wanted to highlight this success and tell the story of what Rare Spares has evolved into through the Suite of Brands marketing campaign.

 

Rare Spares Ambassador John Bowe Remains In The Lead After Round 4 Of The Touring Car Masters Championship

31. July 2013 11:15 by Rare Spares in   //  Tags: , , ,   //   Comments (0)

Rare Spares is a proud sponsor of the Touring Car Masters Championship. Round 4 of the Championship took place at Queensland Raceway, Ipswich last weekend (July 27-28).

Rare Spares ambassador John Bowe remains in the lead after this round, achieving two victories over the weekend in his Ford Mustang Sally.

In Saturday’s practice sessions, Bowe completed the fastest lap of 1:18:4306s around Ipswich’s 3.12km circuit.

Topping both of the practice sessions, Bowe went on to win the first of the three races which took place over the weekend.

On Sunday’s first race, rival Jim Richards took the lead, with Bowe coming in second above Andrew Miedecke. In race two, Bowe charged back into the lead, securing his position in the lead of the championship.

“It was a real tribute to the boys in my little team John Bowe Racing to win the opening race on Saturday - they delivered a race car that could not have been any better despite 6700 rpm and 1680kg,” said Bowe.

Four more rounds remain of the season, with round 5 set to take place at Sydney Motorsport Park from August 30th – September 1st.

Rare Spares congratulate Bowe in his efforts over the weekend. Stay tuned for updates on the remaining championship rounds.

 

 

Win A Day In The Drivers’ Den with Cameron McConville!


Rare Spares are offering two lucky winners an incredible HSV Drive experience with our Ambassador Cameron McConville.

 

Don’t just meet Cameron McConville, join him for a lap around the track and a full day thrill-seeker experience, learning the tricks of the trade. Improve your skills behind the wheel and enjoy a refreshing lunch with this fantastic prize offering from Rare Spares.

 Valued at over $650 The Day in the Drivers’ Den package includes:

  • The chance to meet Cameron McConville and other top racing drivers

  • Experience the GEN-F range: drive the 430kW GTS, the race-bred ClubSport R8, the tradesman’s nirvana, the Maloo R8, the sophisticated Senator Signature and the ultimate freedom machine, the ClubSport R8 Tourer.

  • Learn new skills around circuit driving, understeer/oversteer, ABS and swerve manoeuvres, seating and steering technique and more.

  • A lap around the track with Cameron McConville

  • A smorgasbord lunch with refreshments throughout the day

                   "The ultimate HSV drive experience is for any thrill seeker looking to enhance their driving skills in an action-packed day on the track" 

Cameron McConville

 To enter this promotion click here!

Entries close 3pm on July 23rd 2013. 

 

Rare Spares would like to welcome you to our new blog!

 

 

 

 

 

 

 

 

 

 

 

 Visit our blog for weekly updates on what we’ve been up to and any exciting projects we have underway. 

 We will keep you informed with regular updates on:

 • News from local distributors 

• News on new products

• The latest from our major sponsorships Touring Car Masters and V8 Utes 

• What’s happening in the world of our ambassadors John Bowe and Cameron McConville

• Promotions and updates from our social media space

• News on national Car Clubs and the rare spares loyalty program

 
Watch this space!