Rare Spares Launch New Television Commercials

Rare Spares have launched two new television commercials which will be aired on 7Mate throughout the remainder of the year, so keep an eye out!

The commercials are designed to relate to car enthusiasts and feature old, rusty vehicles being restored back to new from tail to bonnet, with a voice over communicating Rare Spares key messages around their new slogan ‘more than just a part in your project’.

Officially endorsed by Holden and Ford, Rare Spares have two partner programs, ‘Holden Restoration Parts’ and ‘Ford Restoration Parts’. These logos feature prominently in the advertisements, which use a classic Holden and Ford as restoration projects.

The first features an old Holden Monaro being restored to new – Click below To View

http://rarespares.net.au/news/tvcholden.aspx

The second features an old XA Ford Coupe being restored to its former glory – Click below to View 

http://rarespares.net.au/news/tvcford.aspx

 

RARE SPARES….. More than just a part in you project.

Rare Spares Launch Major ‘Suite of Brands’ Marketing Initiative

Rare Spares have just launched a major marketing program that will encompass all aspects of the Rare Spares brand and explore the role it plays in each and every stage of a classic car restoration project.

The new initiative, called the Rare Spares Suite of Brands, has already launched through two new print advertisements in Street Machine Magazine, Unique Cars Magazine and Australian Muscle Car Magazine, and a series of brand new TV advertisements will be on a screen near you soon.

The new print ads represent why Rare Spares really is more than just a part in your project. The ads outline how Rare Spares, across its various brands including Holden Restoration Parts, Ford Restoration Parts, Nasco and Shed Talk, are involved in each and every part of Australia’s classic car culture, from Summernats, the Touring Car Masters and car club events, through to sponsorship of motoring racing legends John Bowe and Cameron McConville. 

Supplying tens of thousands of parts to thousands of car restorers and hundreds of car clubs across Australia and New Zealand is an incredible success story, considering Rare Spares’ humble beginnings as a part time business 38 years ago. We wanted to highlight this success and tell the story of what Rare Spares has evolved into through the Suite of Brands marketing campaign.

 

A Word From Cam McConville

13. August 2013 10:19 by Rare Spares in General  //  Tags: , , , , ,   //   Comments (0)

It's been a crazy month since my last post with Rare's but I have finally taken the foot off the gas pedal for a few days.

After kicking off the HSV Drive Experience in sunny QLD, I flew to Austria for a FIA Young Driver Academy. This three day driver camp is something that I can now reveal to all of our Rare Spares Facebook fans that I will be running in Australia for CAMS! This was the European version run by former F1 pilot, Alex Wurz and in October I will run the Asia Pacific version in Sydney. The camp focused on driving skills, fitness and sports physiology, all valuable skill sets for a budding race driver.

After just three days in Europe (via Singapore, Abu Dhabi and Dusseldorf) to get there it was straight back to Brisbane for the Queensland Raceway V8 Supercars round.

Finally on the Sunday night I flew home but only for four hours sleep as our HSV Drive Days kicked in at Sandown on the Monday morning. Bruce (our lucky Rare Spares winner) had a ball and I Iook forward to having more Rare Spares guests along later in the year so stay tuned!!

Cheers,

Cam.

Win A Day In The Drivers’ Den with Cameron McConville!


Rare Spares are offering two lucky winners an incredible HSV Drive experience with our Ambassador Cameron McConville.

 

Don’t just meet Cameron McConville, join him for a lap around the track and a full day thrill-seeker experience, learning the tricks of the trade. Improve your skills behind the wheel and enjoy a refreshing lunch with this fantastic prize offering from Rare Spares.

 Valued at over $650 The Day in the Drivers’ Den package includes:

  • The chance to meet Cameron McConville and other top racing drivers

  • Experience the GEN-F range: drive the 430kW GTS, the race-bred ClubSport R8, the tradesman’s nirvana, the Maloo R8, the sophisticated Senator Signature and the ultimate freedom machine, the ClubSport R8 Tourer.

  • Learn new skills around circuit driving, understeer/oversteer, ABS and swerve manoeuvres, seating and steering technique and more.

  • A lap around the track with Cameron McConville

  • A smorgasbord lunch with refreshments throughout the day

                   "The ultimate HSV drive experience is for any thrill seeker looking to enhance their driving skills in an action-packed day on the track" 

Cameron McConville

 To enter this promotion click here!

Entries close 3pm on July 23rd 2013. 

 

Rare Spares would like to welcome you to our new blog!

 

 

 

 

 

 

 

 

 

 

 

 Visit our blog for weekly updates on what we’ve been up to and any exciting projects we have underway. 

 We will keep you informed with regular updates on:

 • News from local distributors 

• News on new products

• The latest from our major sponsorships Touring Car Masters and V8 Utes 

• What’s happening in the world of our ambassadors John Bowe and Cameron McConville

• Promotions and updates from our social media space

• News on national Car Clubs and the rare spares loyalty program

 
Watch this space!