Rare Spares Launch Major ‘Suite of Brands’ Marketing Initiative

Rare Spares have just launched a major marketing program that will encompass all aspects of the Rare Spares brand and explore the role it plays in each and every stage of a classic car restoration project.

The new initiative, called the Rare Spares Suite of Brands, has already launched through two new print advertisements in Street Machine Magazine, Unique Cars Magazine and Australian Muscle Car Magazine, and a series of brand new TV advertisements will be on a screen near you soon.

The new print ads represent why Rare Spares really is more than just a part in your project. The ads outline how Rare Spares, across its various brands including Holden Restoration Parts, Ford Restoration Parts, Nasco and Shed Talk, are involved in each and every part of Australia’s classic car culture, from Summernats, the Touring Car Masters and car club events, through to sponsorship of motoring racing legends John Bowe and Cameron McConville. 

Supplying tens of thousands of parts to thousands of car restorers and hundreds of car clubs across Australia and New Zealand is an incredible success story, considering Rare Spares’ humble beginnings as a part time business 38 years ago. We wanted to highlight this success and tell the story of what Rare Spares has evolved into through the Suite of Brands marketing campaign.

 

A Word From John Bowe

Hi there to all my Rare Spares friends,

It’s a very busy time right now for me; I am at the start of a scheduled 5 consecutive weekends of racing. Prior to this I spent the weekend at the MotorEx show in Sydney. I honestly have to say that it’s the best car show I have ever attended, literally hundreds of cars to make your eyes bulge.

Looking at the Toranas, Monaros and Falcon GTs I could not help but be reminded what an important part Rare Spares play in preserving our motoring heritage. They all are restored using Rare Spares mind boggling selection of resto parts!

This weekend I am racing the Maranello Ferrari in Queensland which is as hi-tech as the Mustang is low-tech. The following weekend I am racing my friend Trevor Simpson’s 1967 Brabham BT 23 open-wheel car at the Winton Festival of Speed, then it’s off to America to race at the Famed Laguna Seca Raceway for the Rolex Monterey Motorsports Reunion.

Since I retired from V8 supercar racing, I seem to be doing more racing and driving than ever, just not getting paid for it; but let’s face it, I love cars and love the sport, so I intend to race until I am 80.

Wish me luck, JB

 

Rare Spares would like to welcome new Perth distributor Rare Parts, Welshpool

23. July 2013 15:04 by Rare Spares in   //  Tags: , , ,   //   Comments (0)

The 200 square meter store, located just outside of the Perth CBD, has been around for over twenty years. The store supplies parts to enthusiasts and professional restorers, specialising in hard-to-find parts, especially for Holdens and Fords.

Store Owner Todd Gardener has been a member of the Monaro Car Club of WA since its inception. Taking ownership of Rare Parts Welshpool in 2005, Todd brought with him a passion and extensive knowledge of cars. His expertise coupled with the ‘Rare Spares’ brand has aided their mission to provide a one-stop shop for the restoration of all cars.

Rare Spares General Manager, David Rayner, said “It’s great to have them on board and to grow our distributor network in Perth. They join Rare Spares, Osborne Park, as our only distributors in Western Australia.”

“Both Todd from Welshpool & Mike from Osborne Park are very knowledgeable when it comes to car restoration which is a great advantage to our customers.”

 

Win A Day In The Drivers’ Den with Cameron McConville!


Rare Spares are offering two lucky winners an incredible HSV Drive experience with our Ambassador Cameron McConville.

 

Don’t just meet Cameron McConville, join him for a lap around the track and a full day thrill-seeker experience, learning the tricks of the trade. Improve your skills behind the wheel and enjoy a refreshing lunch with this fantastic prize offering from Rare Spares.

 Valued at over $650 The Day in the Drivers’ Den package includes:

  • The chance to meet Cameron McConville and other top racing drivers

  • Experience the GEN-F range: drive the 430kW GTS, the race-bred ClubSport R8, the tradesman’s nirvana, the Maloo R8, the sophisticated Senator Signature and the ultimate freedom machine, the ClubSport R8 Tourer.

  • Learn new skills around circuit driving, understeer/oversteer, ABS and swerve manoeuvres, seating and steering technique and more.

  • A lap around the track with Cameron McConville

  • A smorgasbord lunch with refreshments throughout the day

                   "The ultimate HSV drive experience is for any thrill seeker looking to enhance their driving skills in an action-packed day on the track" 

Cameron McConville

 To enter this promotion click here!

Entries close 3pm on July 23rd 2013. 

 

Rare Spares would like to welcome you to our new blog!

 

 

 

 

 

 

 

 

 

 

 

 Visit our blog for weekly updates on what we’ve been up to and any exciting projects we have underway. 

 We will keep you informed with regular updates on:

 • News from local distributors 

• News on new products

• The latest from our major sponsorships Touring Car Masters and V8 Utes 

• What’s happening in the world of our ambassadors John Bowe and Cameron McConville

• Promotions and updates from our social media space

• News on national Car Clubs and the rare spares loyalty program

 
Watch this space!