Rare Spares Launch Major ‘Suite of Brands’ Marketing Initiative

Rare Spares have just launched a major marketing program that will encompass all aspects of the Rare Spares brand and explore the role it plays in each and every stage of a classic car restoration project.

The new initiative, called the Rare Spares Suite of Brands, has already launched through two new print advertisements in Street Machine Magazine, Unique Cars Magazine and Australian Muscle Car Magazine, and a series of brand new TV advertisements will be on a screen near you soon.

The new print ads represent why Rare Spares really is more than just a part in your project. The ads outline how Rare Spares, across its various brands including Holden Restoration Parts, Ford Restoration Parts, Nasco and Shed Talk, are involved in each and every part of Australia’s classic car culture, from Summernats, the Touring Car Masters and car club events, through to sponsorship of motoring racing legends John Bowe and Cameron McConville. 

Supplying tens of thousands of parts to thousands of car restorers and hundreds of car clubs across Australia and New Zealand is an incredible success story, considering Rare Spares’ humble beginnings as a part time business 38 years ago. We wanted to highlight this success and tell the story of what Rare Spares has evolved into through the Suite of Brands marketing campaign.

 

Canberra Torana Club Rewarded with a Marquee, Banner and Ice Boxes

27. August 2013 09:22 by Rare Spares in Rare Spares  //  Tags: , , ,   //   Comments (0)

The Canberra Torana Club have redeemed their Rare Spares Loyalty Program points for a branded marquee, banner and ice boxes.

The Rare Spares Loyalty Program offers car clubs the opportunity to earn rewards for their loyalty, by earning points with purchases from Rare Spares. Once a car club earns enough points to redeem a personalised banner, they can collect points for other personalised rewards such as a marquee, Rare Spares vouchers and more.

“The Rare Spares Loyalty Program rewards car clubs for their members loyalty with fantastic branded items for club use, such as the marquee, banner and ice boxes presented to the Canberra Torana Club,” said Melissa McVeigh, Rare Spares Marketing Manager and Director.

The Canberra Torana Club share Rare Spares commitment to preserving and restoring old Holdens. The club’s philosophy is to preserve the history and experience of the Holden Torana for future generations to enjoy.

With their new banner, marquee and ice boxes, they will be well prepared and well presented at their next event!

Rare Spares Distributor of the Year

21. August 2013 12:13 by Rare Spares in Rare Spares  //  Tags: , , ,   //   Comments (0)

On Saturday the 17th August, Rare Spares held their Annual General Meeting attended by Rare Spares Distributors from across Australia and New Zealand.

Every year for close to 30 years, Rare Spares have recognised the efforts of their distributor network by presenting a deserving distributor with the Distributor of the Year (DOTY) Award. The award recognises a Rare Spares distributor’s dedication, support, improvement and desire to strive for excellence.

The winner of the Rare Spares DOTY award is honoured with a framed plaque at the Annual General Meeting, and their store is featured in a national full page advertisement in Street Machine Magazine.

This year, for the first time ever, two distributors were honoured with the award, as both deserved equal recognition for their efforts.

Rare Spares Perth won this prestigious award for the second consecutive year; a testament to their hard work and commitment. The second award was presented to Rare Spares, Wodonga, who were overjoyed to be recognised for their contribution to the brand.

“It was a great feeling to win Distributor of the Year. This is the first year that we have won, and it’s great to have our hard work pay off. I think it is a great motivator for staff as well, to know that we can really excel in a number of areas,” said Glenn Coughlan, Rare Spares Wodonga.

Brent O’Dempsey who accepted the award on behalf of Rare Spares Perth, said “We’re very proud to have won the Distributor of the Year award for the second year in a row, and thank our staff for all their hard work and contributions.”

“We are happy to support Rare Spares and be part of an organisation that puts a lot of time and effort into their distributors. Winning this prestigious award for the second year in a row is an honour, and we hope to continue this winning streak with our performance over the next year.”

Rare Spares are grateful for their strong distributor network across Australia and New Zealand and congratulate Rare Spares Perth and Rare Spares Wodonga for their equally outstanding performance over the past year.

 

 

A Word From Cam McConville

13. August 2013 10:19 by Rare Spares in General  //  Tags: , , , , ,   //   Comments (0)

It's been a crazy month since my last post with Rare's but I have finally taken the foot off the gas pedal for a few days.

After kicking off the HSV Drive Experience in sunny QLD, I flew to Austria for a FIA Young Driver Academy. This three day driver camp is something that I can now reveal to all of our Rare Spares Facebook fans that I will be running in Australia for CAMS! This was the European version run by former F1 pilot, Alex Wurz and in October I will run the Asia Pacific version in Sydney. The camp focused on driving skills, fitness and sports physiology, all valuable skill sets for a budding race driver.

After just three days in Europe (via Singapore, Abu Dhabi and Dusseldorf) to get there it was straight back to Brisbane for the Queensland Raceway V8 Supercars round.

Finally on the Sunday night I flew home but only for four hours sleep as our HSV Drive Days kicked in at Sandown on the Monday morning. Bruce (our lucky Rare Spares winner) had a ball and I Iook forward to having more Rare Spares guests along later in the year so stay tuned!!

Cheers,

Cam.

A Word From John Bowe

Hi there to all my Rare Spares friends,

It’s a very busy time right now for me; I am at the start of a scheduled 5 consecutive weekends of racing. Prior to this I spent the weekend at the MotorEx show in Sydney. I honestly have to say that it’s the best car show I have ever attended, literally hundreds of cars to make your eyes bulge.

Looking at the Toranas, Monaros and Falcon GTs I could not help but be reminded what an important part Rare Spares play in preserving our motoring heritage. They all are restored using Rare Spares mind boggling selection of resto parts!

This weekend I am racing the Maranello Ferrari in Queensland which is as hi-tech as the Mustang is low-tech. The following weekend I am racing my friend Trevor Simpson’s 1967 Brabham BT 23 open-wheel car at the Winton Festival of Speed, then it’s off to America to race at the Famed Laguna Seca Raceway for the Rolex Monterey Motorsports Reunion.

Since I retired from V8 supercar racing, I seem to be doing more racing and driving than ever, just not getting paid for it; but let’s face it, I love cars and love the sport, so I intend to race until I am 80.

Wish me luck, JB